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One Amazing Thing About Templafy Document Agents with Jean-Marc Chanoine
Templafy CSO Jean-Marc Chanoine demos document agents that build on-brand, compliant proposals in PowerPoint from a call transcript and an RFP, in minutes.
Feature: 2026 Holiday Shopping Data & Analysis
Insights from the last 48 hours
Martech news for November 9, 2026: Twilio finds 86% of firms and 51% of consumers rate AI service satisfactory; Attentive, PubMatic push agentic marketing.
Martech news for November 6, 2026: Gartner data shows 13% of CIOs see AI value, ChurnZero finds 63% can’t measure AI impact, Stensul ships self-improving email.
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Technology Adoption Model (TAM)
The Technology Adoption Model (TAM) is a theoretical framework that explains how users come…
Bronze, Silver, and Gold Data Layers
The Bronze, Silver, and Gold Data Layers are a multi-tiered data architecture approach used…
Significance (σ or Sigma)
Significance in statistics refers to the measure of how far a result deviates from…
Content Marketer
A content marketer is a creative professional who is responsible for creating, managing, and…
Conversion Rate (CR)
Conversion Rate (CR) is a fundamental metric in digital marketing used to measure the…
Business Unit (BU)
A Business Unit (BU) is a distinct subdivision within a larger company that operates…
Line of Business (LOB)
Line of Business (LOB) refers to a category within a company that deals with…
Qualtrics XM Platform
Qualtrics XM Platform is a comprehensive experience management (XM) platform that helps organizations collect,…
Population Stability Index (PSI)
Population Stability Index (PSI) is a univariate drift metric that quantifies how much a…
Customer Lifetime Value (CLV)
This is a calculation of the total value of a customer over their entire…
Business Value Pyramid
One way to look at business value is by using the Business Value Pyramid…
Compound Annual Growth Rate (CAGR)
The Compound Annual Growth Rate (CAGR) is a financial metric used to measure the…
Latest Research
The more recent insights, trends, and stats to guide your work
Adobe: Elevating Brand Integrity: Brand Intelligence for Trust and Consistency in an AI-Driven Landscape
According to Adobe’s Brand Intelligence for an AI-native world report, this shift necessitates a new approach to brand governance, moving…
More Industry News
Articles on MarTech, AI, & Customer Experience
Spending More, Buying Less: Our 2026 Holiday Predictions
Most of the major holiday forecasts are in, and they cluster around 4% growth or better. NRF expects 4.2%, EMARKETER 4.1%, Bain 4.5%, ICSC 4.3% to 4.9%, and Mastercard 5.5%. We expect 3.0% to 3.5%.
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