Expert Advice for Marketing Leaders on MarTech, AI, & CX
Catch the latest episodes of our award-winning podcasts for CMOs and marketing professionals, browse our martech wiki, and read the latest research and insights on AI adoption, CX, and more.
The top-ranked enterprise marketing shows
#860: Resident Expert: Bill Staikos on the CX landscape in 2026
As a leader, you often spend so much time on the strategies and tactics that keep your brand growing that it’s difficult to keep up with what’s going on in …
Up-to-the-Minute Analysis
Insights from the last 48 hours
Yesterday’s announcements illustrate that the martech industry is in the middle of a painful, expensive, and operationally disruptive transition, and most marketing…
The latest insights converge on a single, uncomfortable truth: most marketing organizations are investing in AI at the wrong layer. They’re deploying…
The dominant theme across yesterday’s announcements is a market in the middle of a painful transition: AI tools are proliferating faster than…
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Technology Adoption Model (TAM)
The Technology Adoption Model (TAM) is a theoretical framework that explains how users come…
Bronze, Silver, and Gold Data Layers
The Bronze, Silver, and Gold Data Layers are a multi-tiered data architecture approach used…
Content Marketer
A content marketer is a creative professional who is responsible for creating, managing, and…
Significance (σ or Sigma)
Significance in statistics refers to the measure of how far a result deviates from…
Conversion Rate (CR)
Conversion Rate (CR) is a fundamental metric in digital marketing used to measure the…
Line of Business (LOB)
Line of Business (LOB) refers to a category within a company that deals with…
Business Unit (BU)
A Business Unit (BU) is a distinct subdivision within a larger company that operates…
Business Value Pyramid
One way to look at business value is by using the Business Value Pyramid…
Qualtrics XM Platform
Qualtrics XM Platform is a comprehensive experience management (XM) platform that helps organizations collect,…
Customer Lifetime Value (CLV)
This is a calculation of the total value of a customer over their entire…
Compound Annual Growth Rate (CAGR)
The Compound Annual Growth Rate (CAGR) is a financial metric used to measure the…
Total Cost of Ownership (TCO)
Total cost of ownership (TCO) is an estimate of the expenses related to a…
Latest Research
The more recent insights, trends, and stats to guide your work
Meltwater: Elevating Enterprise PR: Strategic Imperatives in an AI-Driven Landscape
The Meltwater State of PR Report 2026 reveals an industry grappling with age-old issues of resourcing and measurement, while simultaneously…
More Industry News
Articles on MarTech, AI, & Customer Experience
Redefining Customer Service and Returns for the Agentic Era
AI is working its way through the buyer’s journey. The 2025 holiday season saw a 693% jump in AI-driven traffic…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: The Strategic Conductor in an AI-Powered World
The pressure on marketing leaders to adopt, integrate, and demonstrate Return on Investment (ROI) from…
Expert Mode: Beyond the Playground: Operationalizing Generative AI at Enterprise Scale
This pivot from experimentation to enterprise-grade execution is a familiar cycle for anyone who remembers…
Expert Mode: The Contact Center is Your New Competitive Intelligence Engine
We’ve become so fixated on resolving issues quickly that we often fail to ask the…
Expert Mode: Your Biggest Competitor Might Be an AI-Powered Scammer
The modern battlefield for customer trust and revenue is being fought on fraudulent websites, deceptive…
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