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#817: Canva’s Emma Robinson on the power of visual communication in B2B marketing
Today, we’re going to talk about the often-underestimated power of visual communication and design-led thinking in B2B marketing. We’ll explore why creativity isn’t just a ‘nice to have’ but a core driver of engagement and business results, how neuroscience backs this up, and how new platforms are enabling marketing teams to scale high-quality creative while directly measuring its impact on the bottom line. To help me discuss this topic, I’d like to welcome, Emma Robinson, Head of B2B Marketing at Canva.
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Most popular terms
Brandlight
Brandlight is a SaaS platform focused on AI visibility and brand intelligence—measuring how a…
Content Marketer
A content marketer is a creative professional who is responsible for creating, managing, and…
Bronze, Silver, and Gold Data Layers
The Bronze, Silver, and Gold Data Layers are a multi-tiered data architecture approach used…
Technology Adoption Model (TAM)
The Technology Adoption Model (TAM) is a theoretical framework that explains how users come…
Conversion Rate (CR)
Conversion Rate (CR) is a fundamental metric in digital marketing used to measure the…
Significance (σ or Sigma)
Significance in statistics refers to the measure of how far a result deviates from…
Business Value Pyramid
One way to look at business value is by using the Business Value Pyramid…
Line of Business (LOB)
Line of Business (LOB) refers to a category within a company that deals with…
Customer Lifetime Value (CLV)
This is a calculation of the total value of a customer over their entire…
Business Unit (BU)
A Business Unit (BU) is a distinct subdivision within a larger company that operates…
Compound Annual Growth Rate (CAGR)
The Compound Annual Growth Rate (CAGR) is a financial metric used to measure the…
Emotional Selling Proposition (ESP)
An Emotional Selling Proposition (ESP) is a brand’s strategy to connect with its audience…
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Harris Poll: Employee Voice: The New Standard for Brand Credibility and Customer Trust
Workplace culture no longer remains confined to internal discussions; it has become public culture, broadcast across social feeds. This shift…
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