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#57: Amazing Thing About Swap with Juan Pellerano
Being able to chat with AI to assist with key purchases is helpful, but there’s often a disconnect when you’re not able to speak directly with the retailer. But what if there was a way to chat directly with your favorite brands’ custom commerce agent? Welcome to One Amazing About Swap. Today we’re talking with Juan Pellerano, Chief Marketing Officer at Swap and he’s will be sharing one amazing thing about their agentic commerce storefront with us today.
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Brandlight
Brandlight is a SaaS platform focused on AI visibility and brand intelligence—measuring how a…
Content Marketer
A content marketer is a creative professional who is responsible for creating, managing, and…
Technology Adoption Model (TAM)
The Technology Adoption Model (TAM) is a theoretical framework that explains how users come…
Bronze, Silver, and Gold Data Layers
The Bronze, Silver, and Gold Data Layers are a multi-tiered data architecture approach used…
Significance (σ or Sigma)
Significance in statistics refers to the measure of how far a result deviates from…
Conversion Rate (CR)
Conversion Rate (CR) is a fundamental metric in digital marketing used to measure the…
Line of Business (LOB)
Line of Business (LOB) refers to a category within a company that deals with…
Business Value Pyramid
One way to look at business value is by using the Business Value Pyramid…
Business Unit (BU)
A Business Unit (BU) is a distinct subdivision within a larger company that operates…
Customer Lifetime Value (CLV)
This is a calculation of the total value of a customer over their entire…
Qualtrics XM Platform
Qualtrics XM Platform is a comprehensive experience management (XM) platform that helps organizations collect,…
Compound Annual Growth Rate (CAGR)
The Compound Annual Growth Rate (CAGR) is a financial metric used to measure the…
Latest Research
The more recent insights, trends, and stats to guide your work
Applause: Bridging the AI Quality Gap: Essential Strategies for Enterprise Leaders in 2026
While organizations are quickly deploying AI features to capitalize on efficiency gains, a widening “quality gap” is emerging between the…
Up-to-the-Minute
Analysis & Insights from the last 48 hours
While AI adoption is now near-universal, the real story for Chief Marketing Officers (CMOs) is far more nuanced — and more demanding. Three structural shifts…
The most structurally significant signal from these recent announcements is not any single product launch — it is the convergence of three simultaneous pressures. First,…
The CMO’s job in 2026 is to be an AI realist, not an AI enthusiast. This means making hard decisions about where AI creates genuine…
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CMSWire: End of the Price Game: What Marketers Must Do Next
This article was written by Greg Kihlström for CMSWire. In economically uncertain times, it would seem safe to assume the…
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