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#812: Capillary Technolgies’ Jim Sturm on customer loyalty as enterprise strategy
Today, we’re going to talk about the evolution of customer loyalty from a simple marketing tactic to a core enterprise strategy. With the erosion of traditional data sources and the rise of AI, the way brands build lasting relationships is undergoing a radical transformation, and we’re going to explore what it takes to win in this new landscape. To help me discuss this topic, I’d like to…
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Content Marketer
A content marketer is a creative professional who is responsible for creating, managing, and…
Bronze, Silver, and Gold Data Layers
The Bronze, Silver, and Gold Data Layers are a multi-tiered data architecture approach used…
Technology Adoption Model (TAM)
The Technology Adoption Model (TAM) is a theoretical framework that explains how users come…
Conversion Rate (CR)
Conversion Rate (CR) is a fundamental metric in digital marketing used to measure the…
Significance (σ or Sigma)
Significance in statistics refers to the measure of how far a result deviates from…
Business Value Pyramid
One way to look at business value is by using the Business Value Pyramid…
Brandlight
Brandlight is a SaaS platform focused on AI visibility and brand intelligence—measuring how a…
Line of Business (LOB)
Line of Business (LOB) refers to a category within a company that deals with…
Customer Lifetime Value (CLV)
This is a calculation of the total value of a customer over their entire…
Compound Annual Growth Rate (CAGR)
The Compound Annual Growth Rate (CAGR) is a financial metric used to measure the…
Business Unit (BU)
A Business Unit (BU) is a distinct subdivision within a larger company that operates…
Emotional Selling Proposition (ESP)
An Emotional Selling Proposition (ESP) is a brand’s strategy to connect with its audience…
Latest Research
The more recent insights, trends, and stats to guide your work
Bynder: DAM as the Foundation for Agentic AI Success
The landscape of marketing and customer experience (CX) has been fundamentally reshaped by artificial intelligence (AI), particularly concerning how content…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: Why Your AI Strategy is Failing Before it Starts
For many enterprise marketing leaders, the reality on the ground feels less like a revolution…
Expert Mode: Advertising at the Speed of Conversation in the AI Era
The more profound, and frankly more interesting, shift is not in using AI to make…
Expert Mode: Curing AI Amnesia with a Shared Context
This “AI sprawl,” as some have begun to call it, presents a fundamental challenge for…
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Moments That Matter: How Thoughtful Extras Build Customer Experience
In a digital-first world where speed and efficiency often take center stage, the real opportunity for brand loyalty isn’t in…
