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S1 | 27: Why You Must Leverage Storytelling in B2B
Storytelling has become a powerful differentiator and critical tool in B2B marketing. In order to…
Innovation and differentiation for B2B brands
This article was based on the interview with Kristin Russell, CMO at symplr by Greg…
Temper hype with concrete value for success with artificial intelligence
This article was based on the interview with Eric Siegel, founder of Machine Learning Week…
AI’s potential to enhance empathy in customer service
This article was based on the interview with Joe Tyrell of Medallia by Greg Kihlström,…
Pay transparency builds employee trust
This article was based on the interview with Sydney Artt of Anaconda by Greg Kihlström,…
S1 | 81: Strategies for making cx your growth engine
You’ve just been hired as the Chief Experience Officer to run a financial services firm.…
The harsh truth about the ROI of CX that nobody talks about
By Mark Slatin If you don’t make the business case for your customer experience initiatives,…
The problem of data sprawl
This article was based on the interview with Sean Falconer from Skyflow by Greg Kihlström,…
Strategic marketplace presence is key for retailers
This article was based on the interview with Todd Walsh by Greg Kihlström, MarTech keynote…